The Northeastern Conference Adventist Book Center (ABC) Health Food Store officially opened the Juice4Life Bar with a grand opening on April 14. The ABC, located in Queens, New York, began renovations for the fresh fruit and vegetable beverage bar before the coronavirus pandemic began. With approval from the city, plans continued moving forward while adhering to safety and health protocols.
The Juice4Life Bar will serve as an additional tool for the ABC to share the health message with customers visiting the store. “We’re using the health message to introduce the people to the gospel,” says Stacy Dally, ABC Health Food Store manager. “When [customers] come in, they not only see the books, but they also see the practical things that can be done to help them along the way.”
“Fresh” is the focus of the new venture. The team purchases fresh fruits and vegetables to create their signature juices and bottles them to sell. “We had an option of doing ready-made, pre-packaged or frozen [juices], but we wanted everything to be fresh,” Dally explains.
Over the years, brick-and-mortar Adventist Book Centers around the country have seen a drop in book sales as they struggled to compete with online vendors. Health food sales were also taking a hit. “Every store carries health food and health products now, so that was affecting our sales. Our store was becoming stagnant, and we wanted to do something fresh for the ABC,” Dally said. Northeastern Conference administrators attended the ribbon-cutting ceremony to offer official greetings and well wishes.